Dr. Sandi Eveleth, Making All the Right Connections – InnovaBuzz 244

Sandi Eveleth

Dr. Sandi Eveleth, Making All the Right Connections

In this episode, I’m really excited to have as my guest, Dr. Sandi Eveleth, a trained Optometrist, who added website building, digital marketing, and business consulting to her skills, and most recently video production and video marketing. 

Sandi and I connected many years ago through several communities that we were both on and it’s high time I brought her on the show.  She’s a master connector, knowing how to make all the right connections and shares both her strategy and all the human aspects that are so important for a genuine relationship to build.  We also talked about her latest passion project, Because of Sam – The Movie.

In our discussion, Sandi and I talked about:

  • Really knowing your ideal client, your audience and adding value to them
  • Making all the right connections and for the right reason
  • How to build your network and build relationships in an authentic way

Erica Castner in episode 132 suggested we speak to Sandi.

Listen to the podcast to find out more.

Listen to the Podcast

If you market to everyone, you market to no one. @SandiEveleth on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Dr. Sandi Eveleth, Professional Connector and Business Networker

Key points and takeaways from this episode include:

  • Once you build connections, it becomes a long-lasting thing. 
  • If you market to everyone, you market to no one.
  • Really know your avatar – where they are hanging out and who else is in contact with that ideal client.
  • To be innovative, you really have to niche down.
  • There’s a lot more space for creativity and coming up with more ideas when you write things down instead of typing them.
  • Know your ideal customer. Research them. You have to know what pains them, what their problems are, and what excites them. 
  • Don’t be afraid to reach out and make the initial connection. 
  • Be genuine. Go the extra mile and send a personal note. Thank them for connecting with you and ask if there’s anything you can do to offer value to them.
  • Value isn’t just a link. You have to come up with something that is extra special. The perceived value of what you are offering has to be 10 times what they are exchanging. In this case, it is an exchange of time. Make sure that if you are communicating with somebody, you are offering a sincere value that is hopefully perceived more than just one time. 
  • Be yourself, be honest, and be genuine. Don’t be afraid to be vulnerable. Articulate the value that you want to provide. 
  • Think of the top 100 people that you want to connect with that would either be your direct avatar or a much larger base to find out who you could partner with that has your exact avatar. When you partner with someone who has the same avatar as you but is not your competitor, you are going to tenfold, a hundredfold, or even a thousandfold your reach. Make sure that you are providing value to them so that when they send it out to their audience, they will want more.
  • If you find 100 partners that have the same avatar as you, there’s a potential that each of those partners might have an audience again of a hundred, thousand, or a million more. Connect with them and start a relationship with them. 
Be genuine. Go the extra mile and send a personal note. Thank them for connecting with you and ask if there's anything you can do to offer value to them. @SandiEveleth on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Sandi’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Make all the right connections. Don’t be afraid to get out there and connect with people.
  2. Best thing for new ideas – Surround yourself with people who are creative and dreamers. Surround yourself with people who understand the road of an entrepreneur and what your passions are.
  3. Favourite tool for innovation – LinkedIn
  4. Keep project / client on track – Huge whiteboard with a 3000-foot view of the project. Every day, take 7 things that you must do in a day that has something to do with moving the project forward.
  5. Differentiate –Specialise!

To Be a Leader

Do 20% of the things that bring 80% of the results. Make sure that you a reaching out to people who are going to help you 80% of the time. Don’t just reach out to anybody because it is really important to develop relationships with the folks you are connecting with.

Reach Out

You can reach out and thank Sandi through her website and LinkedIn.

Suggested Guest

Sandi suggested I interview Melonie Dodaro of Top Dog Social Media, Social Marketing Strategist, Ted Rubin and Gideon Shalwick, the founder of Splasheo. So Melonie, Ted, and Gideon, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Sandi Eveleth.


Cool things about Sandi

  • She graduated as valedictorian from New England College of Optometry in 1990.
  • Their movie “Because of Sam” recently won the Tampa Downtown Partnership Urban Excellence People’s Choice Award.
  • She gives regular donations of eyewear to the Lyon’s Club.
Value isn't just a link. You have to come up with something that is extra special.  @SandiEveleth on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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