Paul Colligan, The Podcast Report – InnovaBuzz 165

Paul Colligan

Paul Colligan, The Podcast Report

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Paul Colligan, an 11 times best selling author, executive podcasting consultant, speaker and podcaster. Paul helps others leverage technology to expand their reach and revenue, with reduced stress and no drama.

I’ve been following Paul, ever since I started my business over 11 years ago and learned a lot from all the information he’s shared and published over the years. He is the host of the Podcast Report and written the books “How to Podcast”, “Podcast Strategies”, “How to Stream Videos Live”, and “YouTube Strategies”, just to name a few.  This is going to be another insightful and information episode, so get ready to be inspired!

In our discussion, Paul talked to me about

  • The critical success factors of an engaging podcast
  • The trends in podcasting
  • The best time to plant a tree

Gary Leland on episode 154 suggested we interview Paul.

Listen to the podcast to find out more.

Listen to the Podcast

There are 6 team members you need for a podcast: Strategy, Talent, Edit, Publishing, Promotion, and Review. @Colligan on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Paul Colligan, host of The Podcast Report

Key points and take-aways from this episode include:

  • The beauty of podcasting is it doesn’t fit all.
  • There are 6 team members you need for a podcast:
    1. Strategy
    2. Talent
    3. Edit
    4. Publishing
    5. Promotion
    6. Review
  • Part of the passion of podcasting is really knowing internally who the talent is.
  • Having a strategy is like having a drawing stick or a measurement whereby to figure out whether or not a podcast is doing well. If you know that you are podcasting for this plan, then you can determine whether or not you are successful.
  • Podcasts should not be anthologies. Podcasts should be stories that progress over time.
  • The most important thing is to get it out there. If a video is going to prevent you from getting it out there, forget about the video. Just go audio. 
  • Facebook is not a medium. Nobody goes to Facebook to watch a long-form video. Using Facebook is like driving down the freeway in many ways and your stuff should be a billboard and not a movie screen.
  • Performing live gives you a different kind of energy. 
  • There are two types of people in this world. Those who know what podcast is and those who don’t. Those who know what a podcast is don’t care and those who don’t know can get confused. Therefore, don’t call it a podcast, call it a show. Don’t say get it on your podcatcher, say, get it where you would listen to an audio.
  • YouTube is the second biggest agregator of information.
  • Put your podcast wherever people will listen to it.
Podcasts should not be anthologies. Podcasts should be stories that progress over time. @Colligan on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Paul’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  • #1 thing to be more innovative –  Hunger for it. Innovation only happens if it is desirable.
  • Best thing for new ideas – Giving myself time. If your day is filled with stuff, you won’t be able to get better. Block out some thinking time.
  • Favourite tool for innovation –  The Cloud.
  • Keep project / client on track – Have a clear vision of where you are going. You have to have a purpose and it goes from there.
  • Differentiate – Know what the difference is. You have to understand what is out there to be able to differentiate. Read the book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne, or “Linchpin” by Seth Godin.

To Be a Leader

Just because you can, doesn’t mean you should.

Reach Out

You can reach out and thank Paul through his website and on Twitter.



Cool things about Paul

  • He is the creator of The Podcast Industry Report 
  • He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food and travel.
  • His celebrity clients list includes bestselling authors Brendon Burchard, J.J. Virgin, Mike Koenigs, Donald Miller, Jeff Walker, Lisa Sasevich, Frank Kern, Joe Polish, and others.
Don't call it a podcast, call it a show. @Colligan on #InnovaBuzz podcast Click To Tweet

Listen to the Podcast

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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