Pappyon, Real Connections, Better Business – InnovaBuzz 344


Sonia Zeiback and Dan Ahchow, Pappyon

In this episode, I’m really excited to have as my guests, Sonia Zeiback and Dan Ahchow the co-founders of Pappyon. Pappyon is a social networking platform that exists primarily to serve businesses wanting an easier way to build and maintain a strong professional online presence; to serve businesses that are seeking to support and adopt sustainable solutions as well as a base for connection that is filled with substance; a base they can use and depend on to thrive amongst the connections that matter most.

The power of the Pappyon platform lies in improving the quality of networks established online (real over random connection) and enabling businesses to create a hub for contact details and links to online channels.

In our discussion, Dan and Sonia talked to me about:

  • Building real connections that lead to better business
  • How COVID has changed online networking and how we can benefit from that
  • That great things are achieved when technology is combined with human connection and purpose.

Listen to the podcast to find out more.

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Technology is an enabler of connections but not necessarily a builder of relationships. @SonZTweets and Dan Ahchow of Pappyon on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Sonia Zeiback and Dan Ahchow of Pappyon

Key points and takeaways from this episode include:

  • Technology is an enabler of connections but not necessarily a builder of relationships.
  • Relationship building requires people to be proactive, to seek each other out, and create a strong human connection that you cannot replicate through algorithms.
  • Pappyon gives people in business better tools to take them from connecting with each other to getting to know each other, building trust, and ultimately creating stronger relationships with one another.
  • Pappyon gives the power back to its users to create their own experiences and not ones that have been set up for them.
  • You can use Pappyon to connect with someone you already know or do business with or have been introduced to you, and with whom you share some mutual interests.
  • There is a purpose as to why you’ve connected with someone. It’s not just a random search.
  • Pappyon is more about the quality of connections not the number of connections.
  • You can triumph every marketing strategy all day, every day, if you just focus on the quality and why you are there in the first place.
  • Linkedin serves individuals. Pappyon is purely for business and business owners or individuals that represent the business.
  • Pappyon relationships are all around the business itself – what the business aims to do and the difference it serves. It is not about the purpose of an individual who’s looking to progress his own personal and professional brand for future career growth.
  • A relationship is a journey. You have to follow through to truly show someone that you want to invest time in getting to know each other. 
  • Opportunities arise when we truly honour what it means to build relationship.
  • Building new networks is integral to every business owner.
  • Pappyon provides business owners with the right information to connect with someone and the right online channels (preferred social media platform) to get in touch with someone and help them get to know each other and their businesses better.
  • Pappyon provides the combination of a contact directory and preferred contact methods or social media platforms, as well as a news feed where people can post updates and see other people’s activities.
  • Pappyon’s activity feed is ad-free. It allows you to create and share content without fear that it won’t be seen by your network.
  • The sense of purpose in a community lies in why you do what you do. Make sure that your message is clear at every touchpoint of how you engage with people.
  • Pappyon aims to streamline the online world by creating an essential hub where people can connect and learn more about their deeper purpose, what they’re trying to achieve, and the difference they want to make.
  • Trust is at the heart of every successful relationship.
Relationship building requires people to be proactive, to seek each other out, and create a strong human connection that you cannot replicate through algorithms. @SonZTweets and Dan Ahchow of Pappyon on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Sonia and Dan’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Exercise freedom. To be innovative, you need the time and perhaps money to think, explore, and dream. It’s an absolute decision that every business needs to make. 
  2. Best thing for new ideas – Rapid concept workshop. Focus exactly on the task at hand and the strategy that needs to be shaped to ensure that your vision is attached very strongly to your why. 
  3. Favourite tool for innovation – Slack and Google G-Suite.
  4. Keep project/client on track – Manage expectations from the beginning. Make sure that every touchpoint leads to communicating the next step. Show respect. 
  5. Differentiate – Create a monopoly. 

To Be a Leader

Business should be fun. We are all humans. We go to work every day to do a job, but we need to realise that we are doing that job with other people. Treat everyone as people and get to know them as people. Help them get their jobs done in the most efficient and effective manner. If you can make it in a way that is fun, it makes the world the better place for all of us. 

Reach Out

You can reach out and thank Sonia and Dan through their website.

Suggested Guest

Sonia suggested we have a conversation with Veronica Shannon of Retub, and Dan suggested we have a conversation with Paul Chapman. So Veronica and Paul, keep an eye on your inboxes for an invitation from us to the InnovaBuzz podcast, courtesy of Sonia Zeiback and Dan Ahchow.


Join Pappyon’s VIP Waitlist! Register here to gain early access and secure a 30% discount on any Pappyon Business Plan for life.

Cool Things About Sonia

  • She holds a Bachelor’s Degree in Business (Financial Planning) and a Master’s Degree in Social Investment and Philanthropy.
  • She serves on the board of The Portsea Camp, a charity dedicated to enhancing the lives of vulnerable and at risk children.
  • She’s a natural born advocate who believes in connectedness, actions, purpose, purity of vocation and all that comes with those things.

Cool Things About Dan

  • He’s considered one of Australia’s tech start-up pioneers, having launched Service Central, the world’s first online marketplace for local services in 2005.
  • He founded the hospitality group Great Western Enterprises which operates tourism and hospitality destinations in the wine village of the Grampians region of Victoria, Great Western. 
  • He’s an Industrial Relations lawyer.
A relationship is a journey. You have to follow through to truly show someone that you want to invest time in getting to each other. @SonZTweets and Dan Ahchow of Pappyon on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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