Nia Lee, How to Create Consistent, Unique, and On-Brand Video Content – InnovaBuzz 403

Nia Lee

Nia Lee, Socialee Media Agency

In this episode, I’m really excited to have as my guest, Nia Lee, a public relations, content marketing, and video strategist with over 10,000+ video views on social media. She assists women entrepreneurs in creating consistent, unique & on-brand content for their brand’s social media.

Nia is the CEO and Founder of Socialee Media Agency. As a Public Relations Major with an Honours BA in Media Studies and a diploma in Media Communications, she began Socialee Media Agency to merge her love and experience working for outstanding brands along with her education of communications and relationship building, especially when it comes to her community within the Socialee Savvy Membership.

In our discussion, Nia talked to me about:

  • How to be engaging and fully present on camera/video
  • Why consistency is so important in content creation and particularly in video
  • The benefits of building a membership community

Tamara Glick in episode 350 introduced us to Nia.

Listen to the podcast to find out more.

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No one's expecting you to be perfect. People are tuning in because they are following your journey. It's not about being perfect. It's about being relatable. @SocialeeSavvy on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Nia Lee of Socialee Media Agency

Key points and takeaways from this episode include:

  • Video and social media work hand-in-hand.
  • Video is a great way to build the know, like, and trust factor very quickly.
  • A video is very genuine. It shows people things up close and things that are real. If you’re looking to build genuine connections throughout everything, then, video is the way to go. 
  • People are more inclined to buy something when they see it in a video. There’s a higher chance of people engaging and getting intrigued by your content because video adds a whole other element outside of just writing.
  • People know that making a video is difficult. People know that it’s not easy to be on camera all the time and that editing is consistently tough. If you’re someone who’s able to create and produce videos on a consistent basis, they know that it’s a lot of hard work, and so they are more inclined to buy from you and invest in you because you are showing up more and they get to see you in real-time. 
  • Stop focusing on what everybody else is doing and try to find ways for you to create videos that are a lot more authentic and real to you.
  • Start with what you are most comfortable with. The power comes from you just trying. People know that creating a video is difficult and that you’re not comfortable with it. You gain a lot more respect from them by just trying and there are even more opportunities for you to be seen in this light.
  • All that people want to see is YOU. They’re not asking you to be all high-tech and all over the place especially if that is not where you’re at. 
  • It’s all about getting better. You can’t get better unless you start and give it a try. Make sure that every video that you publish is better than the last one you did. 
  • The more you create videos versus producing and watching everybody else, the more you can figure out what is real and authentic for you.
  • No one’s expecting you to be perfect. People are tuning in because they are following your journey. It’s not about being perfect. It’s about being relatable.
  • Bloopers are very popular. People love seeing bloopers and behind-the-scenes that didn’t make the cut. Bloopers are extra content for you. It gives an opportunity for your audience to see you in a real and authentic light. It gives you more content and connections out of your audience.
  • Start small. Send messages to people who are in your direct messages and just get used to talking to people one on one. 
  • Talk to one person. Everybody that is watching you is one person. 
  • Your video doesn’t have to be a high-level production. Sometimes, if it’s a bit too high-quality, edited, and over-produced, you lose the real connection because people are just expecting you to be real. No one is expecting you to be over the top. 
  • No one is expecting you to have everything perfect and shiny. Find something that resonates with your audience because that is what they will be more excited about. The purpose of a video is to show what is going on so that people are excited to connect with you and start building a relationship with you.
  • A video is an opportunity for people to get to know you so that you can have a connection and build a relationship. 
  • Your network is your net worth.
  • Tailor your courses or services to your customers’ experiences. They are in your community so they can better themselves. Think about what you can put out there that is going to be valuable to everybody. It’s all about asking questions, listening, and letting people know that you care.
  • Your personal brand, who you are, and how you show up are important when you have a business because people don’t buy what you sell, they buy you. 
The more you create videos versus producing and watching everybody else, the more you can figure out what is real and authentic for you. @SocialeeSavvy on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Nia’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Look back at everything you’ve done and think about how you can make it better. Always show who you are in every piece of your content, and always try to find ways to level it up and consistently keep being you.
  2. Best thing for new ideas – Creating content for my community that is focused on them and is interesting to them.
  3. Favourite tool for innovation InShot and Canva
  4. Keep project/client on track – Check-in with them on a regular basis. Put it in your calendar! 
  5. Differentiate –  Just show up! People just want to see you. No one is expecting you to be any different. If they were, no one would be following you. No one has to follow and engage with you. All of that is earned when you show up consistently, when you provide value, and you are being your authentic self. 

To Be a Leader

Do what feels good. Being an entrepreneur is tough. There will be moments where you are going to fall down a couple steps, but it’s all about how quickly you can get up. If it doesn’t feel good and you don’t feel motivated by it, then something is not right. Find out what motivates you and what makes you want to get up every single day.

Reach Out

You can reach out and thank Nia through her website.

Suggested Guest

Nia suggested we have a conversation with Marina Girgis of Livin Vivaciously. So Marina, keep an eye on your inbox for an invitation from us to the InnovaBuzz Podcast, courtesy of Nia Lee.


Cool Things About Nia

  • She’s had 2K followers since September 2019 and over 25K views on Instagram.
  • She’s an Event Volunteer for Women Inspiring Passion and Purpose (WIPP) Toronto.
  • She had her first job at age 14.
No one is expecting you to have everything perfect and shiny. Find something that resonates with your audience because that is what they will be more excited about. @SocialeeSavvy on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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