Jess Dewell, How to Playfully and Strategically Scale Your Business – InnovaBuzz 511

Jess Dewell

Jess Dewell, Red Direction

In this episode, I’m really excited to have as my guest, Jess Dewell, Founder and CEO of Red Direction. Jess brings over 20 years of advising, consulting, and facilitation experience in operational strategy and organizational culture where values and purpose intersect. Both practical and unexpected, her views tune into the uniqueness of your organization. Companies working closely with Jess learn to ask the right questions and think effectively on their feet.

In our conversation, Jess talked to me about:

  • Planning in a way that is fun (Ladder to the Moon)
  • Conducting self-reviews and self-reflection in a constructive and powerful way
  • What can we learn from Jess’ Winnie the Pooh story

Kurian Tharakan in episode 459 introduced us to Jess.

Listen to the podcast to find out more.

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To be successful, you have to have 2 things – arrogance and ignorance. Sometimes it's better to not know that we're not supposed to be able to do something. @Jess_Dewell on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Jess Dewell of Red Direction

Key points and takeaways from this episode include:

  • If you want to make an impact right in the present moment, learn to make the thing you see in front of you your favourite thing.
  • Give your best in whatever you are doing. If you can’t be all in, then you shouldn’t be doing it.
  • There is always a sense of accomplishment that comes from doing something we are scared of doing, even if we choose not to do it because we made a choice.
  • It’s really important to understand how you, as well as other people you are working with, are making decisions. Even if you don’t know fully, you need to be able to understand the motivation behind the way they are making decisions.
  • Keep in mind what really matters when working as a team.
  • The more you are aware when making choices, the better you can go forward.
  • You don’t always have to make a decision right away, especially if it’s something that could impact your vision. You can choose not to decide at that moment, but you have to recognise what it is.
  • Devise a way to keep all your ideas that need evaluation or those that don’t need an immediate answer. Time is always on your side for that, and sometimes, time is the best answer.
  • A business is like a kaleidoscope with different colourful pieces that are unique.
  • What got you to where you are is really important.
  • There’s good stuff in any success. Think about all the new things you can add to those things to leverage your success.
  • To be successful, you have to have 2 things – arrogance and ignorance. Sometimes it’s better to NOT know that we’re not supposed to be able to do something.
  • The more dynamic you can be, the better off you will be.
  • Think about the stories you tell yourself and identify those that you see as weaknesses or threats so that you can identify your assumptions and start to breakthrough.
  • Create your dynamic SWOT and make sure that it matches your 5-year plan. Start thinking about how you can be successful in your current SWOT.
  • It’s important for every entrepreneur to reflect on themselves and see their own successes and failures.
  • We set up our own luck by the actions we take.
  • It’s always going to be noisy. Developing a learned curiosity about what is here right now is key to understanding which of our personas are showing up.
  • Practicing the art of stillness and getting to it quickly is something that could help us understand how our filters must be calibrated for what we take forward for us.
  • We share curiosity. You can be curious about anything you want to be curious about, and not what other people think you should be.
You can be curious about anything you want to be curious about, and not what other people think you should be. @Jess_Dewell on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round 

Here are Jess’ answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Slow down. Do a present retreat. Spend time to reflect, assess, be thoughtful about what is a priority now and later.
  2. Best thing for new ideas – Doing things that are not related to what I do – reading, playing the flute, drinking tea, doing puzzles, being with nature.
  3. Favourite tool for innovation – Nature and sticky notes.
  4. Keep project/client on track –  Present retreat, held in accountability by your dynamic SWOT and the goals that you have set.
  5. Differentiate – Play more. Let go more and be a little less serious. Playfulness allows thoughts to come through you.

To Be a Leader

Your thoughts matter.

Reach Out

You can reach out and thank Jess through her website.

Suggested Guest

Jess suggested we have a conversation with David Amerland, author of The Sniper Mind. So David, keep an eye on your inbox for an invitation from us to the InnovaBuzz Podcast, courtesy of Jess Dewell.

Cool Things About Jess

  • She’s a Board Member at Stacklane Inc. and Deviant Spirits Distillery.
  • She’s the VP of Programs of the Business & Professional Women of Boulder.
  • She loves Winnie the Pooh.
Play more. Let go more and be a little less serious. Playfulness allows thoughts to come through you. @Jess_Dewell on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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