InnovaBuzz Episode #75 – Ideal Audience and Community

InnovaBuzz Podcast 75

Your Ideal Audience and Community

In today’s podcast, Jürgen talks about who the ideal audience is for your message – who is it that you can benefit the most?  He shares the beginning of his journey in the Marketing Seminar Community of Seth Godin and learnings around focusing on who you serve, from that seminar.

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The more narrow your audience focus, the more impact your message will have. @innovabiz on #InnovaBuzz Podcast Click To Tweet

Show Notes

Key points and take-aways from this episode on Ideal Audience and Community:

  • According to Seth Godin, Marketing makes change happen.  If there is no change, the marketing didn’t work!
  • Seth also says that getting really clear about WHO you want to change, changes EVERYTHING.  He advises to find the smallest audience you can live with and delight them, focus on them and obsess over them.  The result will be something amazing – you are going to get bigger, you’re going to have more impact.
  • Getting to know your target audience is really important and one very effective way to do that is constructing audience or ideal customer profiles.  We share some example customer profiles in InnovaBuzz Ep 68 on Information Marketing
  • Exceptionally valuable information should transform your target audience and elevate their status.
  • Using the blog on your website to build a repository of exceptionally valuable information – consistently.  It’s like building Rome (it wasn’t built in a day!) – and as you build it you are giving value every day and creating an asset for your business as well as a go to resource for your target audience.


Building a modern marketing machine with information marketing and education. @innovabiz on #InnovaBuzz Podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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