Dr. Annette Koy and Cameron Fee, Coretex Group – InnovaBuzz 204

Coretex Group

Dr. Annette Koy and Cameron Fee, Coretex Group

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guests, the Co-Founders of the Coretex Group, Dr. Annette Koy and Cameron Fee.

Coretex Group works with businesses to maximize their effectiveness, starting from their understanding of the dynamics of human systems and performance and using this to create high impact business solutions. Their core belief is that human energy is one of the most powerful forces. When focused, it can achieve remarkable things.

In our discussion, Annette and Cameron talked to me about:

  • How breaking predictable patterns can renew energy and improve effectiveness
  • A predictable, disciplined process for innovation, and
  • How they achieve values alignment through flexible communication

Leanne Hughes on episode 190  introduced us to Annette and Cameron.

Listen to the podcast to find out more.

Listen to the Podcast

Having human energy that is focused towards a common direction is a powerful thing. @CoretexGroup on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Dr. Annette Koy and Cameron Fee of Coretex Group

Key points and take-aways from this episode include:

  • Empathy is a great skill.
  • Clients want to be part of the journey. They want to co-design and co-create. 
  • Having human energy that is focused towards a common direction is a powerful thing. 
  • Always try to look for those macro seconds or small opportunities that you have throughout your day to recover your energy.
  • Resilience is all about breaking the predictable patterns that happen in a work environment in a way that focuses the energy into something positive.
  • Being curious about a person’s mindset is a very respectful thing. It pays justice to that individual’s experience and the way they see the world.
  • Providing a process that is disciplined, predictable and can manage risks is extremely important.
  • Innovation is something different that creates value. The most powerful process around innovation is to ask questions. 
  • Create a balanced conversation that allows everyone to contribute equally.
  • There is no such thing as resistant people, only inflexible communicators.
  • Always aim to bring people closer to the project. Aim to understand what is important to them. It allows you to naturally tap into their values, and you can then reshape what you are offering to ensure that that individual’s values are being addressed. 
  • Resistance is energy.
  • The client is always the expert on a problem but the problem is never the problem. There will be a presenting factor of the problem, but it’s all about getting to know the question that sits under that.
  • “What else” is a very powerful question. It keeps the momentum. It respects the fact that a person has a view and allows you to go a bit deeper. It gives you a richer picture of the problem.
  • Asking someone “how are you growing in your role?”, rather than “how do you like your role?”, brings back the ownership for growth back to the individual.
  • When you reflect on your day, reflect in “third person”. It relaxes the ease of the energy so if things didn’t go well, it defuses the negative emotion from it. 
Innovation is something different that creates value. @CoretexGroup on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Annette and Cameron’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Stay curious. Approach every single day like a tourist.
  2. Best thing for new ideas – Don’t wait until it is perfect. Get started.
  3. Favourite tool for innovation –  Asking good questions. 
  4. Keep project / client on track – Invest in the relationship.
  5. Differentiate – Learn something every day. Find something to continue to learn. Be your natural self in front of a client.

To Be a Leader

Work out how to tap into the human energy. If you can crack that you are on to great things. Don’t overcook the business plan. Keep it fluid then execute. Execution is the chariot of a genius. If you want to get into the momentum, just do stuff. It may not be the right stuff but if it is an action and you got movement, you can change it and learn as you grow. 

Reach Out

You can reach out and thank Annette and Cameron through their website, and on Facebook.

Suggested Guest

Annette and Cameron suggested I interview Bob Dick, an independent scholar, facilitator and change consultant. So Bob, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Dr. Annette Koy and Cameron Fee.


Cool things about Annette and Cameron

  • They are both psychologists. 
  • Annette is a night owl, and she always starts her day with a cappuccino in her hand.
  • Cameron loves to travel and spending time with his family and his cocker spaniel, Molly.
The client is always the expert on a problem but the problem is never the problem. There will be a presenting factor of the problem but it's all about getting to know the question that sits under that. @CoretexGroup on #InnovaBuzz… Click To Tweet

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

Leave a Comment