Brian Burkhart, The Power of Embracing Your Core Beliefs – InnovaBuzz 413
Brian Burkhart, SquarePlanet
In this episode, I’m really excited to have as my guest, Brian Burkhart. Brian believes in Elevating People and he does that by making waves. He’s the founder and Chief Word Guy at SquarePlanet Presentations & Strategy, a corporate communications company that was recently named to Inc. Magazine’s Fastest-Growing Companies list. Brian is also the author of the Amazon best-selling book, “Stand for Something: the Power of Building a Brand People Authentically Love.” He is also the host of the SquareStories podcast, a bi-monthly exposé of the most fascinating people in business today.
In addition to his extensive corporate client base, Brian reserves time for academic work. He enjoyed six years as an adjunct lecturer at Northwestern University’s prestigious Farley Center for Entrepreneurship and Innovation. Today, he is a coach to Arizona State University teams competing for investment capital from Schmidt Ventures, offered by former Google CEO Eric Schmidt and a member of the Forbes Business Council.
A former Disney cast member as well as the host of The Hot Hamburger, a corporate game show produced by McDonald’s famous training entity ‘Hamburger University’, Brian has traveled to 48 countries and counting, studied the human condition and believes deeply in the power of love over hate.
In our discussion, Brian talked to me about:
- Why it’s important to be clear about what you stand for – your core beliefs
- How to discover your core beliefs and use them in your marketing, hiring and job-seeking
- How your core beliefs help you connect deeply with your dream clients
Steve Brown in episode 363 introduced us to Brian.
Listen to the podcast to find out more.
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Show Notes from this episode with Brian Burkhart of SquarePlanet
Key points and takeaways from this episode include:
- By knowing deeply what it is that you stand for – your core beliefs, and expressing them in a way that is clear and easy for people to wrap their head around, you will find your best fit. You will find those people who believe in the same things.
- Find the overlap in who you are as a person, the organisation that you work for, and your potential client. When those 3 things overlap and your core beliefs are identical, that is when you win.
- Be clear about what you stand for. Make sure that you are working in a place that has similar beliefs that are well-codified and easily expressed, and then use those to search for the right clients who also believe in the same thing.
- Hire people that are in congruence with your beliefs and what the organisation believes.
- You can’t get away from your core beliefs. Once you get that notion of what you stand for, it changes everything.
- You can aspire to a number of things and develop what your culture, purpose, and vision is. We all have a variety of sub-beliefs but you have to end with one single core belief in order to have something that you can communicate to the outside world that is both effective and fast.
- Make huge mistakes not little ones. Find grace for people when they make mistakes.
- Love people when they are down. Try to make their life better when they’re in a position of struggle.
- People who spend the time to really figure out their one core belief and make it concise yet compelling are the ones who ultimately thrive.
- Stand for something and shout it out to the world. There’s a lot of people who do the work that you do. The best way to stand out and be recognised is to tell the world what you stand for.
- Your beliefs dictate your actions. Standing for something is the catalyst for all the marketing, advertising, and discovery work that you do.
- Your core beliefs permeate all things. Once you know what you stand for, you have a responsibility to scream it.
- Have an open mind. You can be innovative and creative but make sure that you remain congruent with you core beliefs.
- The people who will help you become successful in your next venture when you pivot your business, are those people with whom you already have a relationship. If they sense that your beliefs have changed, they will feel the incongruence.
- Innovation and core beliefs need not be divergent.
- Start zeroing in on your decisions and actions by using your core beliefs to eliminate things and finalise your decision.
- Archetypes describe our individual styles, our set of beliefs, and our way of being in the world.
- It’s a tough journey to figure out what you’re all about, what you stand for, and what your core beliefs are. Anything that can help hack that process is time and money well spent.
The Buzz – Our Innovation Round
Here are Brian’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.
- #1 thing to be more innovative – Do not resist it. Change is inevitable. When you get really comfortable with the idea that things change, innovation becomes much easier. Embrace it and be part of the solution.
- Best thing for new ideas – Ask yourself – what do I want, what business am I in, what business am I really in, and what business should I be in?
- Favourite tool for innovation – Books
- Keep project/client on track – Pre-frame boundaries going in. Have really well-defined boundaries early and open, and at the forefront of the journey.
- Differentiate – Know what you stand for. It’s not that you have to find something so unique. You just have to authentically believe it. It has to be real and you have to be consistent. Once you identify it, shout it, and get really comfortable doing it over and over again.
To Be a Leader
This journey of telling the world what it is that you stand for is hard and can really be debilitating. Keep going. Get through difficult, discouraging, and uncomfortable moments, and you will eventually get really comfortable in telling the world what you believe in.
You can reach out and thank Brian through their website.
Brian suggested we have a conversation with business reinvention and growth expert and author, Mike Maddock. So Mike, keep an eye on your inbox for an invitation from us to the InnovaBuzz Podcast, courtesy of Brian Burkhart.
- Website – SquarePlanet
- Podcast – The Square Stories
- Twitter – @BrianSaysBeBold
Cool Things About Brian
- He’s prepped ten firms that have appeared on TV’s Shark Tank
- He’s a Chicago Bears fanatic.
- He earned a “Ducktorate” from Disney’s College Program.