Amit Lakhwani, How to Stand Out in Social Media Marketing – InnovaBuzz 531

Amit-Lakhwani-InnovaBuzz-531

Amit Lakhwani, AppuSocial

Our guest in this episode is Amit Lakhwani, co-founder and managing director of Global Vision Technology, a marketing company focused on driving growth through core principles of innovation. Amit is also co-founder of AppuSocial, a social media scheduler for authentic engagement. AppuSocial can save 10+ hours of time for any Small Business Owner or Social Media Manager

In our conversation Amit talked to me about

  • Best practice tips for social media marketing
  • How to stand out by early adoption of new features
  • Ways to improve engagement on your social media posts

Without further ado, then, let’s fly into the Hive and get the Buzz from Amit Lakhwani.

Listen to the podcast to find out more.

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Engagement is critical in social media – the audience needs to know that you care about them. @amit_2006 on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Amit Lakhwani, AppuSocial

Key points and takeaways from this episode include:

  • Using automation in social media posting can help identify the ideal time and the ideal places to post for any audience.
  • Engagement is critical in social media – the audience needs to know that you care about them.
  • Ai social media posting tools can be used to identify the target audience and track the responses that audience members have to your posts.
  • Appu Social is a tool that allows you to manage all your social media accounts from one single dashboard.
  • Being an early adopter of new features within the social media platforms makes you stand out and increases your influence.
  • Proper use of hashtags is best practice for social media. Use keywords your ideal audience would be searching.
  • Have a clear call to action on each social media post to improve engagement with your audience.
  • Focus on one social media platform first, to clarify the ideal audience and get engagement, then expand to other platforms afterwards.
Being an early adopter of new features within the social media platforms makes you stand out and increases your influence. @amit_2006 on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round 

Here are Amit’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Adopt new social media features early, as there is less competition then and you can differentiate yourself.
  2. Best thing for new ideas – Listen to a lot of podcasts.
  3. Favourite tool for innovation – Google search.
  4. Keep project/client on track – Project management tools and breaking down into tasks every day.
  5. Differentiate – Focus your creative ideas on your strengths. Develop and make them stronger.

Action

Be more creative on social media. Consider posting your best tools and tips; what’s currently happening in your field; what your customers’ concerns are. Be consistent with your posting.

Reach Out

You can reach out and thank Amit through LinkedIn or Twitter.

Links

Cool Things About Amit

  • Amit likes to play games on Xbox.
  • Amit is a high-performance driving instructor.
Have a clear call to action on each social media post to improve engagement with your audience. @amit_2006 on #InnovaBuzz podcast Click To Tweet

If you’d like a peek behind the curtain, into how we put together this show, go to innovabiz.co/flywheel where you can access a free gift my team and I made for you – a short audio program that walks you through the entire InnovaBuzz Flywheel. We want to give you everything you need to transform YOUR marketing and podcast into a human-centred, relationship focused growth engine.

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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