Dr Jürgen Strauss - Your Podcast Guest

Let's Make Marketing Human Again

Dr Jürgen Strauss
E: jurgen@innovabiz.com.au
W: www.innovabiz.com.au
T: @innovabiz
P: +61 434 902 884

Transformational Marketing Strategist | Podcaster | Speaker

Owner and Chief Innovator of Innovabiz -  partnering with innovative, exceptional business coaches and consultants to enable them to build sustainable visibility, professional credibility and a deep connection with their dream clients.

Host of the InnovaBuzz Podcast and the Tales of Marketing Transformation Show.

Relevant Experience

I’ve spent years in both the corporate world and small business world at the intersection of technology, science, human behaviour, marketing and business management.

My philosophy is making marketing human!  Marketing is about building relationships with people we serve; marketing is about enabling people to achieve and excel; it’s about working with people. Our Map places marketing at the heart of business and mirrors a hero’s journey taken by the customer.

With over 500 episodes of the InnovaBuzz Podcast, we have a robust system from identifying and inviting guests, through recording, editing, publishing and promoting each episode. There’s a magic question, that is key to growing the podcast, and other innovative strategies.

A key part of our Marketing Map is customer retention; delivering exceptional experiences, helping them solve more problems and having them share their stories. We work with clients on systems for encouraging reviews, managing reviews and owning your online reputation.

Specialties

Innovative Marketing  and Podcasting Strategies - growing your network and your business through podcasting. Building community, one conversation at a time.

Getting clarity around your dream client / audience / team member - using Empathy Mapping in a unique way, to really understand your ideal target audience and build a message that will resonate with them and engage them.

Podcasting Process - We publish two of our own podcasts - InnovaBuzz and Tales of Marketing Transformation. We produce a host of podcasts for our clients. Our InnovaBuzz Podcasting Flywheel is a complete system to use podcasting to massively grow your network, build and deepen relationships and as a result, grow your business.

Reputation Management (Review Management) - we help businesses to model excellent customer service, then harness the power of online reviews as a marketing tactic for growth.

Jürgen Presenting

Jürgen Strauss

is a podcaster, speaker, podcast strategist, marketing strategist and connector of Amazing Humans.

His business, Innovabiz, partners with thought leaders to enable them to build sustainable visibility, professional credibility and a deep connection with their dream clients.

The result is that they grow their network, grow their business and they get to make a difference to more of their ideal clients.

As his business name suggests, he is passionate about helping businesses achieve exceptional results through innovation and modern human-centered marketing.

♥ Our philosophy is to make marketing human again! ♥

Jurgen believes marketing seems to have somewhat lost its way in business, becoming less about nurturing relationships and more about chasing the elusive dollar and a bigger slice of the pie.  His vision and philosophy is simple - make your marketing human again and make it about creating your client’s story, leading them on their exceptional journey with you as their guide.  And he has created his unique 12 Step Transformational Marketing Blueprint as a simple, step-by-step way to do exactly that.

As a podcast host, Jurgen has held meaningful conversations with hundreds of outstanding entrepreneurs from all around the world gaining insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they can add to the rest of the world.

A Master Practitioner and champion of Neuro Linguistic Programming (a communication tool and change management system based on the study of excellence which is used to great effect worldwide), Jurgen incorporates the myriad of tools NLP provides to help his clients produce empathy maps, identify their ideal client audience and achieve outstanding results.

Prior to founding Innovabiz, Jürgen worked in the science and chemical industries leading large global multi-national teams across Asia, Europe, India, North America and Australia. He's spent years at the intersection of technology, science, human behaviour, marketing and business management.

On a more personal note, Jurgen is happily married with two outstanding adult children of whom he is very proud. Jurgen is an avid photographer, and enjoys public speaking, and cycling – a passion he shares with both his “children”.

Recent Podcast Guest Appearances

Recent Podcast Interviews

[Podcast] – The Humane Marketing Show: Humane Podcasting and Networking Circles with Dr. Jürgen Strauss

Humane Podcasting and Networking with Dr. Jürgen Strauss As you gain experience in podcasting, you'll develop relationships with the guests who appear on your show, and over time, you create...
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[Podcast] – Greenroom Central, Transformative Experiences with Human Connection with Dr. Jürgen Strauss

Transformative Experiences with Human Connection with Dr. Jürgen Strauss The goal of every successful gathering is for their guests to feel transformed and inspired with a new sense of purpose,...
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[Podcast] – Your Own Best Company, Marketing Through Podcasts with Dr. Jürgen Strauss

Marketing Through Podcasts with Dr. Jürgen Strauss Podcasting is an intimate medium that allows you to connect with your audience in a way that other forms of marketing can't match....
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[LinkedIn Live] – Tuesdays with Ted, Making Podcasting Human with Dr. Jürgen Strauss

Making Podcasting Human with Dr. Jürgen Strauss A podcast is a tool to begin a conversation and start building a relationship with someone that can lead to business opportunities. Podcasting...
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[Podcast] – The ISO Show, How to Identify Your Ideal Client with Dr. Jürgen Strauss

How to Identify Your Ideal Client with Dr. Jürgen Strauss Knowing your ideal client makes it easier than ever to serve them with content and products that they'll love. You'll...
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[Podcast] – Cash In On Camera, Grow Your Network Podcasting, featuring Dr. Jürgen Strauss

Cash In On Camera, Grow Your Network Podcasting, featuring Dr. Jürgen Strauss Podcasting is an amazing way to build your network and get more sales. You can use it as...
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[Podcast] – Story Power Marketing, The Business-Building Power of Human Connections with Jürgen Strauss

Story Power Marketing, The Business-Building Power of Human Connections with Jürgen Strauss The best part about podcasting is learning something new in every episode that you can then share with...
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[Podcast] – Experts Speak, Create Human Connections and Build Your Business with Jürgen Strauss

Create Human Connections and Build Your Business with Jürgen Strauss Marketing and podcasting have always been a human endeavor. It's not about the money or getting bigger slices of pie,...
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[Podcast] – Joy of Membership, Making Marketing Human Again with Dr. Jürgen Strauss

Making Marketing Human Again with Dr. Jürgen Strauss Marketing will always be about building relationships with the people we serve. Technology can be an amazing tool for leveraging our marketing...
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[Podcast] – Podcast Town Throwdown – Growth by Listening with Dr. Jürgen Strauss

Growth by Listening with Dr. Jürgen Strauss Podcasting has helped grow my business in a lot of different ways. But probably, the biggest takeaway for me is having the opportunity...
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[Podcast] – Access to Anyone – How to Become a Podcaster with Dr. Jürgen Strauss

How to Become a Podcaster with Dr. Jürgen Strauss Podcasting is one of the best ways to build visibility, professional credibility, and sustainable visibility.   As a podcast host, I’ve had...
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[Podcast] – Why Our Attention Matters with Dr. Jürgen Strauss

Why Our Attention Matters with Dr. Jürgen Strauss The kind of attention we get and give to others is vital and impacts our behaviours and feelings. People can remember forever...
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Some Questions You Could Ask

I welcome any questions you'd like to explore with me - in fact, I love conversations that take me to new places. 

Most important, I want to add value to your audience!

Here are some that I've been asked in the past.  Feel free to add your own!

  • Why is it important to have an ideal client defined clearly for your business?
  • What is an Empathy Map? Why is it important?
  • How does an Empathy Map help in understanding your client? How does it help in developing your marketing message? How does it help in building a relationship with your clients?
  • How have you implemented the ideal client exercise and Empathy Map in your business?
  • What do you mean with "making Marketing more Human again"?
  • What is your marketing framework? How is it different to other marketing?
  • What is Transformational Marketing?
  • What is the customer journey and why is that important in marketing?
  • How do you use podcasting in your marketing? What are you doing to maximise or increase the chance of your success when it comes to podcasting? How do you improve the chances that people listening will in some way continue to engage with you in some sort of action?
  • I know you’ve got some amazing skills when it comes to systems & processes. How did you get into that?
  • What are some of the things you see people afraid of doing or afraid to implement when it comes to creating processes & systems?