[Podcast] – The Humane Marketing Show: Humane Podcasting and Networking Circles with Dr. Jürgen Strauss

Humane Marketing

Humane Podcasting and Networking with Dr. Jürgen Strauss

As you gain experience in podcasting, you’ll develop relationships with the guests who appear on your show, and over time, you create a community.

Podcasting and networking go together like apple pie and ice cream, right? You can have one without the other, but they’re sweeter when enjoyed together. Or at least that’s what everyone says. While podcasting can help advance your marketing career and vice versa, it’s important not to neglect one side of the relationship.

It was a great privilege to be a guest on the Humane Marketing Show with Sarah Santacroce to talk about my journey into podcasting and networking. During this chat, we discussed what I’ve learned in my personal experience, as well as some practical tips and actionable advice for creating standout content with your podcast, why building relationships is so important, and how providing value is the only way to go when creating a podcast or a networking event that resonates with your audience.

Sarah was our guest in episode 498 of the InnovaBuzz Podcast.

Here are some of the takeaways from our conversation.

  • Anyone can make a podcast. You just start by reaching out to people you already know. Once you begin, it becomes a process that’s nearly impossible to stop.
  • Podcasting with guests is like having a masterclass training with a world-renowned expert, then getting to share these lessons with your audience.
  • Podcasting is a great way to network with others, especially experts from all around the world. You learn things that you can apply to your business too.
  • As you gain experience in podcasting, you’ll develop relationships with the guests who appear on your show, and over time, you create a community.
  • To make your podcast great, you’ll need to fine-tune your workflow and how you’ll approach guests.
  • Your listeners should always come first. Be very clear about why you’re doing a podcast and who your ideal dream listeners are. 
  • Do all the preparation to ensure everyone who comes to your podcast – your guests, listeners, and you; will have an awesome experience.
  • Don’t just pair up with anybody. Be careful when screening your guests to make sure that they’re a good match for your listeners and the topics you cover.
  • Have a brief get-to-know-you call with potential guests to make sure they are a fit for your podcast. This is also a great way to begin building a relationship and making your guest feel more comfortable during the recording of your show. 
  • Be very clear on the type of content that you want to put in front of your listeners. Make sure it’s relevant and adds value. 
  • Continue to cultivate your relationship with your guest even after the episode is has been aired. Schedule a reminder to check in with them via email or call them up for a friendly chat.
  • Don’t rely heavily on technology to the point that it steals too much of your time away from building and maintaining relationships. Technology is there to take care of the mundane and free up people’s time so that we can build those relationships.
  • If podcasting interests you and you’re willing to put in the effort to get better at it,  you can create a system that makes it easier.
  • Stay consistent with your posting schedule—it’s quality, not quantity you seek. 
  • Let your audience know how often you’ll publish new episodes. Remember, it’s not just how many episodes you can cram onto your podcast that matters, but a regular schedule.
  • Encourage your listeners to leave a review and share your podcast with other like-minded people. 
  • Don’t worry if your podcast gets off to a bad start. Start small and expand your performance as you go. You can learn from your podcast as you go, even if you don’t have a perfect start.
  • Aim to make your podcast a conversation, not a scripted interview.
  • A meaningful conversation is the starting point for any relationship.

Listen to the podcast

If podcasting interests you and you're willing to put in the effort to get better at it,  you can create a system that makes it easier. @Innovabiz on #TheHumaneMarketing Click To Tweet

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

Leave a Comment