[Podcast] – Greenroom Central, Transformative Experiences with Human Connection with Dr. Jürgen Strauss

Greenroom Central

Transformative Experiences with Human Connection with Dr. Jürgen Strauss


The goal of every successful gathering is for their guests to feel transformed and inspired with a new sense of purpose, vigor, and excitement.

What is your goal when you host an event? To make sure that people feel transformed and inspired to take action.

That’s why it needs more than just filling up the room. You want your guests feeling seen, heard, cared for – and leaving with a sense of transformation as they go off into their day-to-day lives.

I recently had the pleasure of being a guest on Sarah Fejfar’s podcast, the Greenroom Central, where we talked about my experiences in designing transformative events and meaningful human connections that will leave a lasting impression on your guests.

Sarah was our guest in episode 498 of the InnovaBuzz Podcast.

Here are some of the takeaways from our conversation.

  • The goal of every successful gathering is for their guests to feel transformed and inspired with a new sense of purpose, vigor, and excitement.
  • When you are able to provide a transformative experience for your guests, the possibilities are endless. You can learn so much from them too!
  • It’s important to create an environment that is conducive for your guests. The key is to make sure that your guests feel safe and are well taken care of.
  • Always focus on providing value. 
  • Take the lead in getting people into the right mindset. Set their expectations and ensure they are ready for the work you’ll be doing. 
  • When you include everything that your guests will need in one package, it becomes much easier for them to buy their way into the event. It helps remove a lot of friction and also positions your event as a high-ticket item. 
  • Choose a really good location for your event. A great place can make all the difference in getting people excited about your event. 
  • Make the most of your event location by utilizing their marketing materials as well to get people excited about attending. 
  • Think about how you can make your guests feel welcome and at home. Give them time enough to get to know each other and engage in a conversation. 
  • Make your guests feel that they’re part of the tribe. Everybody’s there to support one another.
  • Encourage your guests to have deep conversations and ask really good questions that will foster this sense of community.
  • As the host, you’re in charge of making your guests feel,  seen, heard, and celebrated. Always remember that.
  • Get people to participate. You’re not just there to present. You’re there to facilitate a conversation and to give people the opportunity to share their experiences as well.
  • Challenge your guests to be real. The more you challenge them, the better they will be at reaching their full potential because they are able to accept who they really are.
  • Take time after your event to relax and decompress. Give yourself time to rest and reflect so that you can come back refreshed, ready with new ideas about how we can improve our next one!
  • Celebrate your wins! And get feedback from your guests. 
  • Focus on having a servant’s mindset. You are there to serve your audience. It’s not about what’s best for you at the moment but rather what’s best for your audience.
  • Suppress any negative thoughts that you have about yourself. Your guests won’t care about how you look or whatever that is. Your guests want value from your thoughts and words – not how pretty or nice-looking they think you are.
  • It’s ok to be nervous. You’re nervous because you care about the impact that you want to make. 
  • The best way to promote your event is through word-of-mouth. Encourage your guests to share with others what they love most about your event. The more people who share their experiences of the event with others, the better!

Listen to the podcast

Encourage your guests to have deep conversations and ask really good questions that will foster this sense of community. @Innovabiz on #Greenroom Central Click To Tweet

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

Leave a Comment