Jürgen Strauss on Innovation and Cross-Cultural Communication
“In order to drive change, you have to be aware of the changes that are being driven by others so that you can effectively adapt when necessary and stay ahead of trends.”
It was a great privilege to share my experience and insights around marketing, innovation and cross-cultural communication on the Crafting Solutions to Conflict Podcast with Jane Beddall.
The Crafting Solutions to Conflict Podcast is a podcast that explores ways to preserve harmony and resolve conflict effectively. Jane was our guest on episode 239 of the InnovaBuzz podcast.
Here are some of the takeaways from the interview.
- Building relationships with others is the way to move forward, in team building, marketing and all endeavours involving humans.
- We should use technology to enable more human interactions.
- In order to drive change, you need to be aware of the changes that are being driven by others so that you can effectively adapt when necessary and stay ahead of trends.
- It’s not your product or service that people buy. It’s the changed feeling that your product or service has enabled in them.
- It’s not important that the customers buy your product. What’s important is that they’ve used your product and experienced change. It’s all about guiding them through the use of your product and making sure that you are in the best position to transform them.
- Transformational Marketing is all about the change that you bring to a client.
- Email is not the best way to communicate subtle things or messages.
- When working with teams with different cultural backgrounds, remember that it’s usually harder for people who are not native English speakers to communicate in written form in English, so there’s a big risk of misunderstanding what that person actually meant.
- Face to face meeting is always the best form of communication when working with remote teams and teams across different cultures.